Website Localization

If you are looking to take your business overseas, having your Website Localized for your target audience is a must.

Studies show that web visitors are more far engaged and likely to buy if they can read about a product or service in their native language. Imagine for a second visiting a French website which didn't have any English content. You may know some basic French and you may get a general gist of what the site is about and what is being said, but how long are you likely to spend on that website? And how likely are you to buy something or make a phone call to the company? 

The chances are you will quickly search for an alternative website which has English content and you will spend more time there and you will engage with that company. The chances of you buying from the company which has English content are far higher that the company which has French only content.

Companies recognise this and there are lots of examples of businesses and brands boost their online sales thanks to carefully thought out Localized marketing campaigns.  

So if you are looking to take your business overseas, having your Website Localized for your target audience is a must because if you don't, your competitors will.

So what do we mean exactly by the term Localization? 

At smartword, Localization involves taking a product and making it linguistically and culturally appropriate to the target locale (country/region and language) where it will be used and sold.

Website Localization means using culturally appropriate images and colours, use of appropriate currencies at checkout and use of appropriate language or dialect. Multi-lingual Search Engine Optimization is also a key part of any Website Localization strategy as is the knowledge of the Search Engines commonly used by your target audience (Google isn't universally recognised as the Search Engline of choice).

So as you can see, Website Localization can be much more than simply translating your Web Content. Much depends on your industry, your business and your target audience. 

If you are looking to take your business overseas, then call smartword today and one of our Website Localization experts will be happy to provide pricing, help and advice.